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Saturday, January 3, 2009

The Price of Free Reverse Mortgage Info

By Revmorti Vanrock

Everyone has financial dilemmas that arise in life, and if you're a senior, you may know that getting a reverse mortgage is a common way to alleviate these issues.

You know you can take the equity in your home and somehow convert it to cash, but perhaps that is about all you know. You want to know more so you head to the internet and start looking for info.

It is satisfying for you to see the myriad of available information- pamphlets, free guides, etc. For people like you who want general facts about the reverse mortgage, there is an abundance of knowledge at your fingertips.

Soon you come across a free report that can be mailed to you right away. That's exactly what you were looking for! You send in your information and keep an eye out for the report.

What may be news to you is that these websites are not actually altruistic, but operate for the purpose of gathering information to make a profit.

The website owners make money in one of two ways. One, they could be lenders themselves and are looking for more customers. With your information they can contact you and attempt to get your business.

Or they are in the lead sales business. This is big business in the reverse industry. Some of the most informational websites are also the most profitable lead generators.

This kind of site will take your information and offer it up (for a price) to a lender of reverse mortgages, so that lender can offer their services to you.

So, you've entered your info into the website for the free guide, you're waiting, and surprise, surprise, your phone rings. Its a reverse lender, and they let you know they are calling in response to your inquiry on that website.

Prepare for more than one phone call if you have entered an information request on several websites. You will be contacted from several companies.

And not just that; reverse mortgages companies can be persistent. They all want to earn your business, so count on more than one phone call from each company.

Keep this in mind in your quest for information. You may get more than you bargained for.

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