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Friday, January 30, 2009

Hidden Costs Of Free Credit Reports & How To Avoid Them

By Jim M. Davies

There's no way you can have been watching TV lately and not have been assailed by those commercials from companies that offer you a free credit report. It's amazing but people often don't stop and question what financial justification a company would have, running a nationwide advertising campaign, in order to offer a free product to the public. There has to be at least some kind of revenue generation if only to justify the cost of making and running the commercials. Even if they seem to be looking out for you by showing you what could happen to you should you fail to get your free credit report, there has to be some kind of benefit for them in the whole thing.

Common sense tells us that if the ads keep airing, it's because the campaigns are successful in reeling in new customers. At the same time, almost everyone knows that there's no such thing as a free lunch and that "free" is often a bait that scammers use to lure in unsuspecting victims. In that regard, it's relevant to wonder if those offers are really free? Free as in no monetary exchange whatsoever.

The short version of the answers to these questions would simply be "No, they are typically not free", and "Yes, they mostly come with strings attached". If you're the type of person who like more detailed answers, then feel free to read on. A more detailed answer would be that just about any offer you see advertised on TV is NOT free, and so are most of the offers you see online. There are free offers, though, and we can help you sort out the free variety from the paid variety.

Most of the free credit report offers do cost money. Most of them, even the ones that are sent out by major banks and lending firms, are really subscription services that let you view your credit report when you want to. Those services are offered directly by the lending companies, or indirectly by one or more of the three major credit bureaus. Experian, Equifax and Transunion are the "big three" credit reporting firms, and because of their clout the other credit bureaus have become largely irrelevant.

Another reason for the rise in free credit report offers is that people have been getting more concerned about the content of their credit reports, because of the rise of "identity theft". Consequently, a lot of companies have entered the so-called "identity protection business". Their business model is simple: they advertise a free credit report, but in the fine print of their offer, should you accept it, it says that you're agreeing to subscribe to their credit monitoring services. They typically charge from $6.95 to $19.95 a month, and upon sign up you enroll for a plan that lasts anywhere from 3 months to a year. For your money, you get alerted in the case of suspicious activity on your account, and get notified about credit inquiries and late payments.

For a few years now, the major credit bureaus are under legal obligation to each furnish you with a free credit report every year. That's three credit reports per year. But you have to ask for it, since their obligation is only to provide you with it IF you ask for it. There are three ways to get it: by phone, by mail, or online. In all three cases, you have to follow specific instructions so that your totally free credit reports gets delivered to you.

You can legally request a free credit report if a company denies your credit, insurance or employment application based on information that was in said report. Just know that you have 60 days from the date this happened to make your request. Unemployed people are also eligible for a free credit report every year, provided that they're planning to look for a job within 60 days. Finally, if you're on welfare, or if you have reason to believe that your credit report contains errors, you can also request a free credit report and it will be sent to you.

Due to the competitive nature of the banking business, there are some banks in the marketplace that offer a free credit report, and a basic online access service that also gives you your credit score, when you get approved for their credit card or open another type of account. Sought-after credit cards as the premium American Express products, also offer their high-income, low-risk consumers various packages of services, including credit report access and monitoring.

There is no reason to pay for any service if all you need to do is look at your credit report every now and then to make sure that your information is correct. For this you can either get all three credit reports for comparison purposes, or space them 4 months apart for continuous monitoring and prevention of identity theft. Should you want to watch your credit more closely, there are plenty of companies out there that offer these services as part of their package of services, avoiding you the extra cost you'd have to incur by going with a dedicated service.

With so many aspects of your life being impacted by your credit report (credit, insurance, employment), there's no need to stress the importance of monitoring your credit report. Should you spot any errors, you should definitely take action as soon as possible to correct them. And there's no reason why you shouldn't be on top of this: odds are, you won't even have to pay to get your credit reports.

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