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A consumer mailing list has many uses for business operations- but mainly as a means of finding new sources of income through new clients. They are tricky to handle as well, as the laws of different countries dictate what a business can and can't do with consumer data. Thus, becoming educated on them is a goal to strive towards.

The average consumer mailing list is going to be categorized according to different variables. This usually depends on what they are being used for. A political mailing list, for instance, will likely have the name and contact details of journalists and news retailers throughout the campaign area. Likewise a debt help business will want a list of consumers currently under debt constraints with poor outlook in financial stability.

In general there are two different mailing list types to consider: the opt-in mailing list and its counterpart. An opt-in mailing list is what we call a list that was built based on email verification- a process that weeds out fake or deleted email addresses. It will also ensure no syntax errors result in wrong contact information. These lists are more expensive than the counterpart, simply because they are much more reliable and harder to obtain. As most find, it's usually worth the extra money.

The subject of the data is also important for targeting on a specific niche of clients. A marketing expert wouldn't want to send credit repair information to a financial adviser, for instance, since it is likely that they already have their finances under control. Instead of banking on chance, the smart marketer will target their search. In this case, they would look for a database full of credit repair leads.

The subject of legality comes into play with mailing lists when they are bought and sold. If a list is being bought, it is extremely dire to know how the list was obtained and under what conditions. Some countries will abide by the rule that if consumer data is bought and sold without a privacy policy explaining the issue, legal trouble could indeed arise. Even riskier is the fact that the buyer may be working with phone numbers on a "do not call" registry- which will result in heavy fines if the marketer isn't careful.

To get the best odds in making a sale of some sort, or at least a lead, a marketer should obtain an up to date consumer mailing list. Even those just a year old may be out of date enough to prove of a little use to a marketer. Some services that sell consumer mailing lists offer a continually updated service. This differs based on pricing, and of course where the contacts are obtained. Asking for a sample of the database is always the best bet in determining its worth.

Closing Comments

Overall, there is going to be much planning to set forth before arriving at a decision in a consumer mailing list. Since they are often expensive items to purchase, it's important to make the right purchase the first time. Ask around to get recommendations of a good service- and ask for samples for your own analysis.