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Friday, December 19, 2008

How To Get Social Media Sites To Link To You

By Brian Armstrong

You may have heard about social networking or social media marketing. These are basically websites that you can use to give people information about your site and do so in a way that you can targeted traffic back to your site. The best way to learn this social marketing is to actually do this yourself on your site.

The first thing to do is to compose your article, your blog post, or your web page. You can use any number of free websites to create your content. This is the first thing that needs to happen before you'll get the benefits of social networking for your site specifically. You can always start with other people's websites or web pages, but typically you'll get the most benefit by doing some of both.

You'll need to setup new accounts because you most likely haven't done this before. Start at socialmarker.com and get the new accounts setup by the recommendations they make there. These sites are typically very well respected with a high authority as it relates to how they're judged by the search engines.

There are a few different components to these bookmarking sites that you'll need to consider. The first thing that you'll be prompted with is the title. Ideally this title is going to have your main keyword phrase in the title itself. However, the title should match the title of the blog post or article.

When you bookmark your site, you'll also be prompted with a description that you'll want to include which should have in it your keyword phrases as well. This description should also be a strong call to action. People will often read or scan this description and make their decision on whether they click through or not. These social bookmarking sites are still another click away from your website.

The url or web address that you're prompted for should be relatively self-explanetory. In any case, you need to make sure that you're using the web address of the exact blog post instead of just the main domain name of the website.

Tags are another thing you'll be prompted for when bookmarking your sites. These tags are basically keywords, usually 1-2 word keyword phrases that can be used to identify relatively broadly the article or blog post. As tags, you should use both a main keyword phrase that you're trying to get ranked as well as some of the more broad keyword phrases that better represent what people on these social bookmarking sites will actually search for. These sites are a lot like a search engines that people use to find very relevant updated content on their search topics.

These are some relatively easy ways to get traffic back to your website. One of the things about this is that it becomes difficult to stay organized. I personally don't try too hard to stay organized on this as I do have analytics installed on my website so I can track where most of my traffic comes from. You'll tend to see patterns that some sites will work better than others at generating traffic.

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