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Saturday, November 15, 2008

How To Leverage Web 2.0 To Get Top Rankings

By Brian Armstrong

Search engine strategies and getting traffic to your website can greatly be enhanced by using websites like socialmarker.com. This is a website that will save you a lot of time on getting links back to your website. These links help getting traffic as well as will help you get search engine rankings.

The first thing you'll need to do is create the original content you're attempting to get ranked into the search engines. Obviously you'll have to have something before you can bookmark it or add it to social media websites. So, do your keyword research and then begin to create your blog post.

Once you're ready to go with your blog post or article, you'll need to setup new accounts with the social bookmarking sites you can find on socialmarker.com. The advantage of using a service like this is that you'll be able to bookmark your articles or blog posts with one main website instead of having to repeat the process and visit multiple websites with each bookmarking process.

The first thing you'll add is a title. This title should not only include the blog post title or article title, but should also include the main primary keyword phrase that you're trying to use to get rankings. If you can start with this as your title, you'll have a better chance of getting ranked for those keywords.

The description is another part of using socialmarker.com. Use this description as a strong call to action to get people to your website. You obviously don't want to deceive people into visiting by promising them something that isn't there, but make sure that in the description, you give a compelling reason for people to want to read more or find out more information.

You'll be prompted for your web address which you'll need to supply. Just make sure this is the web address for the exact page that you're trying to get ranked or "deep linked". If you use the main domain instead of the specific article or blog post page, you'll get those links blocked because they'll be duplicates. Basically, make sure you're bookmarking only individual pages assuming you've already added bookmarks for the main domain using your most appropriate keyword phrase for the entire site.

Tags are another thing you'll be prompted for when bookmarking your sites. These tags are basically keywords, usually 1-2 word keyword phrases that can be used to identify relatively broadly the article or blog post. As tags, you should use both a main keyword phrase that you're trying to get ranked as well as some of the more broad keyword phrases that better represent what people on these social bookmarking sites will actually search for. These sites are a lot like a search engines that people use to find very relevant updated content on their search topics.

These social bookmarking sites are a great way to get relevant links back to your sites and depending on which ones you use will have a very high "authority" in the eyes of the search engines. These sites can also help you generate a significant amount of traffic all by themselves. The majority of these sites also allow you to create profiles in which you can usually add links to whatever site you want to as well which will also help with the search engines and your overall traffic strategy.

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